Nike SB released the 'What The Dunk?' as part of the "Nothing But the Truth" campaign, his first skate feature film with the Nike SB Team Riders. Created from 31 different Nike SB Dunks, each part of the 'What The Dunk?' It's taken directly from those 31 Dunks, including panels, laces, tongues, soles, and stitching. Of 31 Dunks, only one was unaffordable to consumers. The neon green lining on the left shoe is from the infamous 'eBay Dunk' where it was a 1 for 1. The 'What The...' concept has been adopted into a few different shoes, but the Nike SB Dunk started it all.