The man behind the Just Don brand, Don C (aka Don Crawley), rose to fame as Kanye West's tour manager and later as an executive at Kanye's GOOD Music. Don C founded Just Don in 2011 and released the Just Don x Jordan 2 Retro 'Royal Blue' in 2015. Don brought a mix of high-end leather and unique quilted stitching to the Air Jordan 2 line. In 2016, Jordan and Don collaborated on this Just Don x Air Jordan 2 Retro 'Beach' sneaker. The shoe features the Just Don treatment like the first, but in a new tonal shade, sand brown.